From Google and Meta ad campaigns that dominate search to LinkedIn content that builds authority, brochures that impress, and webinars that convert — we do it all, exclusively for legal practices.
Law firms operate in one of the most competitive and compliance-sensitive advertising environments in the world. Generic marketing agencies don't understand matter types, practice area targeting, SRA guidelines, or how to speak to a prospective client facing a legal crisis.
We do. Every campaign, every content piece, and every paid ad we create is built around the way people search for legal help — and the trust they need to feel before they pick up the phone.
From day-one lead generation through paid media to long-term brand building — we cover the full marketing lifecycle for solicitors, barristers, in-house teams, and multi-practice firms.
High-intent search campaigns targeting people actively seeking legal help. We manage keyword bidding, ad copy, landing pages, and Quality Score optimisation to get the lowest cost per enquiry in your market.
PPC · Search · DisplayFacebook and Instagram campaigns built around life-event triggers — divorce, accidents, employment disputes, business formation. We create scroll-stopping creative and retargeting funnels that keep your firm front of mind.
Facebook · Instagram · RetargetingOrganic content strategy, thought leadership articles, company page management, and LinkedIn Ads for firms targeting businesses, HR professionals, and high-net-worth individuals.
Organic · Ads · Thought LeadershipPractice area page optimisation, local map-pack ranking, Google Business Profile management, citation building, and technical SEO audits. We make sure your firm appears when your ideal clients are searching.
Local SEO · Technical · ContentBeautifully designed firm brochures, practice area leaflets, client-facing capability statements, and recruitment packs. Printed and digital formats available, aligned with your firm's brand standards.
Print · Digital · BrandEnd-to-end webinar strategy — topic ideation, landing page design, registration campaigns, slide deck creation, live technical support, and post-event repurposing.
Events · CPD · Lead GenConversion-optimised websites built specifically for law firms. Clear practice area architecture, fast-loading pages, accessibility compliance, and click-to-call functionality.
UX · CRO · DevelopmentMonthly client newsletters, legal update bulletins, automated drip sequences for new enquiries, and re-engagement campaigns for dormant contacts.
Campaigns · Automation · NewslettersBranded proposals, capability statements, pitch documents, terms of engagement templates, company profiles, and award submissions — professionally written and designed.
Proposals · Docs · DesignPartner profile videos, practice area explainer videos, client testimonial recordings, and office culture content. We script, produce, and edit high-quality video assets.
Film · Edit · SocialSystematic Google, Trustpilot, and Chambers review generation, negative review response strategy, and monitoring dashboards.
Google · Trustpilot · ChambersPress releases, legal commentary placements, trade media outreach, award submissions, and crisis communications. Position your partners as the go-to voices in their practice areas.
Press · Awards · CommentaryOur Google and Meta campaigns are engineered around one outcome: qualified legal enquiries. Here's what separates our approach from generalist agencies.
We build tightly themed ad groups for every practice area, using negative keywords and match-type strategy refined across hundreds of legal campaigns. Your budget goes to the searches that convert.
LSAs place your firm above standard paid search results with a Google Screened badge — a powerful trust signal for people in urgent need of legal advice.
We map your ideal clients' life moments — employment disputes, family breakdown, property transactions, business needs — and build full-funnel Meta campaigns with audience segmentation that goes far beyond basic demographics.
Every campaign is tracked end-to-end. We connect ad spend to actual instructions received, giving you a true picture of cost per client — not just cost per click.
Legal clients research extensively before instructing a firm. Our content strategy positions your lawyers as the most trusted and credible option at every stage of that journey.
We don't believe in generic retainers. Every engagement starts with understanding your firm's growth goals and building a bespoke strategy around them.
We conduct a comprehensive audit of your current marketing — paid channels, organic visibility, content quality, and competitor positioning. You receive a frank, data-backed assessment of where you stand and where the biggest opportunities lie.
We build a bespoke 90-day and 12-month marketing plan aligned to your specific practice areas, target geographies, and revenue goals. Every channel recommendation is justified with realistic performance projections.
Campaigns go live, content is created, and assets are designed. We move fast without cutting corners — and you have a dedicated account manager who understands legal marketing, not an AI chatbot or rotating junior team.
Every campaign is continuously monitored, tested, and improved. Monthly reporting gives you full transparency on what's working and what we're doing about what isn't. Quarterly reviews set the direction for the next phase of growth.
Any agency can run Google Ads. Very few understand how to market a law firm in a way that's ethical, compliant, and genuinely effective.
We work exclusively with law firms and legal service businesses. That means no learning curve, no generic templates, and no explaining what a conveyancing firm or employment tribunal is. We already know.
We connect ad spend to actual instructions received — not just clicks and impressions. Every pound you spend is tracked to a real business outcome using call recording, CRM integration, and custom attribution modelling.
We understand SRA and Bar Standards Board marketing rules, GDPR requirements for legal data, and how to advertise sensitive practice areas responsibly and effectively.
Your account is managed by a senior strategist — not passed down to a junior exec after onboarding. The person you meet in the pitch is the person working on your campaigns.
We work on rolling 30-day notice periods because we believe our results should keep you, not a contract. Most clients have been with us for over three years.
You own your ad accounts, your creative assets, and your data — always. No black-box reporting, no inflated vanity metrics. Just clear numbers and honest conversations.
A comprehensive reference of everything available to your firm — whether you need a single service or a fully managed marketing department.
Within six months, our cost per client enquiry dropped by 47% and our Google Ads pipeline went from a secondary channel to our biggest source of new instructions.
Managing Partner — Top 200 UK Law Firm
Book a free 30-minute strategy call. We'll audit your current marketing, show you exactly where you're leaving money on the table, and outline a clear plan to fix it. No hard sell — just honest advice.
No obligation. No lengthy sales process. Just a straight conversation about your firm's growth.